Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments
| Year of publication: |
2004
|
|---|---|
| Authors: | Cardinaels, Eddy ; Roodhooft, Filip ; Warlop, Luk |
| Published in: |
Abacus : a journal of accounting, finance and business studies. - Oxford [u.a.] : Blackwell, ISSN 0001-3072, ZDB-ID 4101315. - Vol. 40.2004, 2, p. 238-258
|