Customer psychological empowerment as a critical source of customer engagement
Caroline Morrongiello, Gilles N’Goala, and Dominique Kreziak
| Year of publication: |
January-March 2017
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|---|---|
| Authors: | Morrongiello, Caroline ; N’Goala, Gilles ; Kreziak, Dominique |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 1, p. 61-87
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| Subject: | Customer psychological empowerment | customer engagement | e-reputation | online platform | tourism | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Digitale Plattform | Digital platform | Leistungsmotivation | Work motivation | Social Web | Social web | Arbeitspsychologie | Organizational psychology | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00208825.2017.1241089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011657590