Customer purchase forecasting for online tourism : a data-driven method with multiplex behavior data
Shui-xia Chen, Xiao-kang Wang, Hong-yu Zhang, Jian-qiang Wang, Juan-juan Peng
| Year of publication: |
2021
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|---|---|
| Authors: | Chen, Shui-xia ; Wang, Xiao-kang ; Zhang, Hong-yu ; Wang, Jian-qiang ; Peng, Juan-juan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 87.2021, p. 1-14
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| Subject: | Behavior data analysis | Machine learning | Online tourism purchase forecasting | Result interpretation | Künstliche Intelligenz | Artificial intelligence | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2021.104357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648399