Customer purchase prediction and potential customer identification for digital marketing using machine learning
Malla Sudhakara, Bhavya K.R., M Rudra Kumar, N. Badrinath, K. Rangaswamy
| Year of publication: |
2023
|
|---|---|
| Authors: | Sudhakara, Malla ; Bhavya K. R. ; Kumar, M. Rudra ; Badrinath, N. ; Rangaswamy, K. |
| Published in: |
AI-driven intelligent models for business excellence. - Hershey, PA : IGI Global, ISBN 978-1-6684-4246-3. - 2023, p. 95-111
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Prognoseverfahren | Forecasting model | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-4246-3.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281338