CUSTOMER RELATIONS - Building Brands Together: Emergence and Outcomes of Co-Creation
| Year of publication: |
2013
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|---|---|
| Authors: | Ind, Nicholas ; Iglesias, Oriol ; Schultz, Majken |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 55.2013, 3, p. 5-26
|