Customer relationship-based strategic planning using balanced scorecard - a case study
S. Nagarajan; A. Sam Nallathambi; P. L. K. Palaniappan; Balan Sundarakani
| Year of publication: |
2010
|
|---|---|
| Authors: | Nagarajan, S. ; Nallathambi, A. Sam ; Palaniappan, P. L. K. ; Sundarakani, Balan |
| Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 4.2010, 2, p. 201-228
|
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Balanced Scorecard | Balanced scorecard |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008839608