Customer relationship management : a global approach
Samit Chakravorti
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Chakravorti, Samit |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 286 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enthält Literaturangaben und Index |
| ISBN: | 978-1-5297-6742-1 ; 978-1-5297-6741-4 ; 978-1-5296-1334-6 ; 978-1-5296-1336-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228404