Customer relationship management adoption : using a dynamic capabilities approach
Cristiane Drebes Pedron and Mario Caldeira
| Year of publication: |
2011
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|---|---|
| Authors: | Pedron, Cristiane Drebes ; Caldeira, Mario |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 6.2011, 3, p. 265-281
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009850626