Customer relationship management and the social and semantic web : enabling cliens conexus

Ricardo Colomo-Palacios, João Varajão, and Pedro Soto-Acosta, editors

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

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Year of publication:	2012
Other Persons:	Colomo-Palacios, Ricardo (contributor) ; Varajão, João (contributor) ; Soto-Acosta, Pedro (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Semantisches Web \| Semantic web \| Kundenmanagement \| Beziehungsmanagement \| Semantic Web

Extent:	Online-Ressource(electronic texts (326 p.))
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-61350-045-3 ; 978-1-61350-044-6 ; 1-61350-044-0 ; 978-1-61350-046-0 ; 1-61350-044-0 ; 978-1-61350-044-6
Other identifiers:	10.4018/978-1-61350-044-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011727167