Customer relationship management : concept, strategy, and tools
V. Kumar, Werner Reinartz
| Year of publication: |
[2018] ; Third edition
|
|---|---|
| Authors: | Kumar, V. ; Reinartz, Werner J. |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
Berlin : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Key-Account-Management | Key account management | Kundenmanagement | Beziehungsmanagement | Kundenwert |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [vub.de] ; Description [deposit.dnb.de] |
| Extent: | XXV, 411 Seiten Illustrationen, Diagramme 26.1 cm x 18 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-662-55380-5 ; 978-3-662-55380-0 ; 978-3-662-55381-7 |
| Other identifiers: | 10.1007/978-3-662-55381-7 [DOI] |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663789