Customer Relationship Management (CRM)
Georg Blum
| Year of publication: |
2014
|
|---|---|
| Authors: | Blum, Georg |
| Published in: |
Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente. - Wiesbaden : Springer Gabler, ISBN 3-658-02540-9. - 2014, p. 175-223
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404049