Customer relationship management (CRM) Metrics : what’s the holdup?
Timothy Shea; Ahern Brown; D. Steven White; Catherine Curran-Kelly; Michael Griffin
| Year of publication: |
2010
|
|---|---|
| Authors: | Shea, Timothy ; Brown, Ahern ; White, D. Steven ; Curran-Kelly, Catherine ; Griffin, Michael P. |
| Published in: |
Strategic information systems ; Vol. 4. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 2345-2351
|
| Subject: | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003912136