Customer Relationship Management (CRM)'s Impact on B to B Sales Professionals' Collaboration and Sales Performance
| Year of publication: |
2011
|
|---|---|
| Authors: | Rodriguez, Michael ; Honeycutt, Earl D. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 11217790. - Vol. 18.2011, 4 (1.10.), p. 335-357
|