CUSTOMER RELATIONSHIP MANAGEMENT - Why dedicated retention efforts often fail Do you know the six myths of customer retention? The first one iso: High-profile retention programs seriously alter loyalty patterns. The author offers a better approach
| Year of publication: |
2000
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|---|---|
| Authors: | Hall, Robert |
| Published in: |
ABA banking journal. - New York, NY : Simmons-Boardman, ISSN 0194-5947, ZDB-ID 423749. - Vol. 92.2000, 2, p. 31-40
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