Customer relationship management : digital transformation and sustainable business model innovation
Hermenegildo Gil-Gomez, Vicente Guerola-Navarro, Raul Oltra-Badenes and José Antonio Lozano-Quilis
| Year of publication: |
2020
|
|---|---|
| Authors: | Gil-Gomez, Hermenegildo ; Guerola-Navarro, Vicente ; Oltra-Badenes, Raul ; Lozano-Quilis, José Antonio |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 33.2020, 1,3, p. 2733-2750
|
| Subject: | common goods | customer knowledge management | Customer relationship management | green IT | innovation | sustainability | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Innovation | Wissensmanagement | Knowledge management | Nachhaltigkeit | Sustainability | Digitalisierung | Digitization | Nachhaltige Entwicklung | Sustainable development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2019.1676283 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013192671