Customer Relationship Management im E-Business : neue Zielgruppen optimal erschließen, individuell ansprechen, mit e-Strategien langfristig binden
Frederick Newell. Aus dem Amerikan. übers. von Frank Grave
| Alternative title: | Loyalty.com <dt.> |
|---|---|
| Year of publication: |
2001
|
| Authors: | Newell, Frederick |
| Other Persons: | Grave, Frank (contributor) |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Electronic Commerce | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 280 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Efal. : DM 98.00, sfr 91.00, S 715.00 |
| ISBN: | 3-478-24840-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001555231