Customer relationship management implementation : An investigation of a scale's generalizability and its relationship with business performance in a developing country context
Year of publication: |
2011
|
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Authors: | Akroush, Mamoun N. ; Dahiyat, Samer E. ; Gharaibeh, Hesham S. ; Abu‐Lail, Bayan N. |
Published in: |
International Journal of Commerce and Management. - Emerald Group Publishing Limited, ISSN 1758-8529, ZDB-ID 2069832-X. - Vol. 21.2011, 2, p. 158-190
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer relationship management | CRM implementation | Financial services | Technology management | Business performance | Jordan |
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