Customer relationship management in hospitality : a theoretical introduction & guidelines for applying the CRM-7-18 model
Olaf Hermans; Dan Mount
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Hermans, Olaf ; Mount, Dan |
| Publisher: |
Breda : NHTV Breda University of Applied Sciences |
| Subject: | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 186 p graph. Darst. 24 cm |
|---|---|
| Series: | NHTV expertise series. - Breda, ZDB-ID 2492420-9. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Met lit. opg |
| ISBN: | 978-90-5179-668-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938940