Customer relationship management in retailing: A content analysis of retail trade journals
| Year of publication: |
2007
|
|---|---|
| Authors: | Anderson, Joan L. ; Jolly, Laura D. ; Fairhurst, Ann E. |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 14.2007, 6, p. 394-399
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