Customer relationship management : integrating marketing strategy and information technology
William Zikmund; Raymond McLeod; Faye W. Gilbert
| Year of publication: |
2003
|
|---|---|
| Authors: | Zikmund, William G. ; McLeod, Raymond ; Gilbert, Faye W. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Informationstechnik | Information technology |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | 179 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-27137-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001725501