Customer relationship management issues and analysis
| Year of publication: |
2021
|
|---|---|
| Authors: | Goundar, Sam ; Kaitu'u, Sandra ; Turaganivalu, Ledua ; Nakasava, Sireli ; Vuidreketi, Robert ; Katea, Tauala ; Vodo, Jone |
| Published in: |
Enterprise systems and technological convergence : research and practice. - Charlotte, NC : Information Age Publishing, Inc, ISBN 978-1-64802-342-2. - 2021, p. 189-207
|
| Subject: | Beziehungsmarketing | Relationship marketing |
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