Customer relationship management
Ed Peelen and Rob Beltman
| Year of publication: |
2013 ; 2. ed.
|
|---|---|
| Authors: | Peelen, Ed ; Beltman, Rob |
| Publisher: |
Harlow, Munich [u.a] : Pearson |
| Subject: | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 413 S. Ill, graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-273-77495-2 ; 978-0-273-77497-6 ; 978-0-273-78107-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010193946