Customer relationship management practices and employee sensitivities of private sector banks : an analysis in Indian context
Mehbooba Sultana, Ditalak Mpanme, Jaynal Uddin Ahmed
| Year of publication: |
2022
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|---|---|
| Authors: | Sultana, Mehbooba ; Mpanme, Ditalak ; Ahmed, Jaynal Uddin |
| Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 12.2022, 4, p. 168-182
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| Subject: | Private banks | Relationship marketing | Sensitivities | Bank officials | BSQ scale | Bank | Beziehungsmarketing | Indien | India | Privatwirtschaft | Private sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ber.v12i4.20426 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474184