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Loyalty.com : customer relationship management in the new era of Internet marketing
Newell, Frederick, (2000)
Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Markus, Ursula, (2002)
Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Margraf, Sandra, (2011)
Cross-cultural management : a new strategy for CEM
Alavi, Shirin, (2014)
Business online community credibility model of an online consumption community using linear programming for effective customer relationship management
New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin, (2016)