Customer relationship management processes in retail banking : best practice and business value evaluation
Sven C. Berger; Sonja Gensler; Bernd Skiera; Thorsten Wiesel
| Year of publication: |
2009
|
|---|---|
| Authors: | Berger, Sven C. ; Gensler, Sonja ; Skiera, Bernd ; Wiesel, Thorsten |
| Published in: |
Strukturwandel der Wertschöpfung im Bankgeschäft. - Hamburg : Kovač, ISBN 978-3-8300-4672-1. - 2009, p. 65-86
|
| Subject: | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Kundenwert | Customer value | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903326