Customer Relationship Management strukturiert dargestellt : Prozesse, Systeme, Technologien
Jörg Schumacher; Matthias Meyer
| Year of publication: |
2004
|
|---|---|
| Authors: | Schumacher, Jörg ; Meyer, Matthias |
| Publisher: |
Berlin : Springer |
| Subject: | Kundenmanagement | Unternehmen | Kundenbindung |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 328 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [301] - 317 |
| ISBN: | 978-3-642-62056-0 ; 978-3-540-41280-9 ; 3-540-41280-8 ; 978-3-642-17107-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001571453