Customer Relationship Management - Taking a Second Look at CRM - The customer is today's primary business concern, but older CRM implementations often fail to meet enterprise needs. Vendors and users alike still have much to learn from CRM systems and how they affect the bottom line.
| Year of publication: |
2001
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|---|---|
| Authors: | Silver, Judy |
| Published in: |
Enterprise systems : the journal of E-center integration and management. - Chatsworth, Calif. : 101 Communications, ISSN 1053-6566, ZDB-ID 20396818. - 2001, p. 56-61
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