Customer relationship management using business intelligence

by Graham R. Sturdy

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the au...

MoreLess

Year of publication:	2012 ; Online-Ausg.
Authors:	Sturdy, Graham R.
Publisher:	Newcastle upon Tyne : Cambridge Scholars Pub
Subject:	Softwareentwicklung \| Software development \| Beziehungsmarketing \| Relationship marketing \| Betriebliches Informationssystem \| Business intelligence system

Extent:	Online-Ressource (xiv, 397 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
ISBN:	978-1-4438-4297-6 ; 1-4438-4079-3 ; 978-1-4438-4079-8 ; 978-1-4438-4079-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012683359