Customer relationship marketing focusing on providing benefits to students and mobile service providers : a case study on AIUB
A. H. M. Ehsanul Huda Chowdhury; Sara Sarwari; Waleed Khan Chowdhury
| Year of publication: |
2013
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|---|---|
| Authors: | Chowdhury, A. H. M. Ehsanul Huda ; Sarwari, Sara ; Chowdhury, Waleed Khan |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 2.2013, 4, p. 25-35
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| Subject: | American International University-Bangladesh (AIUB) | Axiata Bangladesh Limited | Communication | Customer Relationship Marketing | University Community | Beziehungsmarketing | Relationship marketing | Bangladesch | Bangladesh | Studierende | Students | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253625