Customer Relationship Strategies and the Smoothing of Industry-Specific Business Cycles - The Case of the Global Fine Paper Industry
| Year of publication: |
2001
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| Authors: | Alajoutsijärvi, Kimmo ; Klint, Mats B. ; Tikkanen, Henrikki |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 30.2001, 6, p. 487-498
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