Customer relationship vulnerability : a new concept in relationship marketing
Sadrac Cénophat, Heilbronn ; Martin Eisend, Tomás Bayón
| Year of publication: |
[2018?]
|
|---|---|
| Authors: | Cénophat, Sadrac |
| Other Persons: | Eisend, Martin (degree supervisor) ; Bayón, Tomás (degree supervisor) |
| Publisher: |
Frankfurt (Oder) : Europa-Universität Viadrina Frankfurt |
| Subject: | CRM initiatives | likelihood of switching | relationship marketing | scale development | vulnerability | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Extent: | 1 Online-Ressource (circa 198 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Europa-Universität Viadrina Frankfurt (Oder), 2018 |
| Notes: | Erscheint auch als Druckausgabe Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011885009