Customer relationships evolve : so must your CRM strategy
by Jonathan Z. Zhang, George F. Watson IV, and Robert W. Palmatier
| Year of publication: |
2018
|
|---|---|
| Authors: | Zhang, Jonathan Z. ; Watson, George F., IV. ; Palmatier, Robert W. |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 59.2018, 4, p. 82-85
|
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881010