Customer responses to the Airbnb platform : the role of Airbnb experience and memorability
Year of publication: |
2023
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---|---|
Authors: | Li, Jing ; So, Kevin Kam Fung ; Hudson, Simon |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 3, p. 1068-1086
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Subject: | Airbnb | Arousal | Authenticity | Home benefits | Memorability | Social interaction | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing |
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