Customer Retention in a Competitive Power Market: Analysis of a 'Double-Bounded Plus Follow-Ups' Questionnaire

A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.

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Year of publication:	1998
Authors:	Cai, Yongxin ; Deilami, Iraj ; Train, Kenneth
Published in:	The Energy Journal. - International Association for Energy Economics - IAEE, ISSN 0195-6574. - Vol. Volume19.1998, Number 2, p. 191-215
Publisher:	International Association for Energy Economics - IAEE

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Extent:	text/html
Type of publication:	Article
Classification:	F0 - International Economics. General
Source:	RePEc - Research Papers in Economics

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