Customer retention in the automotive industry : quality, satisfaction and loyalty
Michael D. Johnson ... (eds.)
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Johnson, Michael D. (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Kraftfahrzeugindustrie | Produktionspolitik | Customization | Verbraucherzufriedenheit | Kundenbindung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 372 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-409-12237-0 |
| Classification: | Marketing ; Produzierendes Gewerbe |
| Source: |
Persistent link: https://www.econbiz.de/10004327451