Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Kim Viljoen (University of Johannesburg, South Africa), Mornay Roberts-Lombard (University of Johannesburg, South Africa)
| Year of publication: |
May/June 2016
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|---|---|
| Authors: | Viljoen, Kim ; Roberts-Lombard, Mornay |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 32.2016, 3, p. 681-694
|
| Subject: | Disintermediation | Reintermediation | Customer Retention | Marketing Strategies | Travel Agents | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Reisevermittler | Travel agency | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500808