Customer retention using loyalty cards program
Nyagarama Omboga Thomas and Sapna Singh, Mohit Gangwar
| Year of publication: |
2023
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|---|---|
| Authors: | Thomas, Nyagarama Omboga ; Sapna Singh ; Gangwar, Mohit |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 30.2023, 2, p. 200-217
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| Subject: | brand variety | customer retention | decision making | loyalty cards | marketing strategy | satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2023.128590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293944