Customer reviews are not always informative : the impact of effortful versus heuristic processing
Laura A. Book, Sarah Tanford, Wen Chang
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Book, Laura A. ; Tanford, Sarah ; Chang, Wen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 272-280
|
| Subject: | Online reviews | Review content | Heuristic processing | Effortful processing | Base-rate information | Decision-making | Heuristik | Heuristics | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808599