Customer reviews of hotel experiences through consumer generated media (CGM)
Miyoung Jeong; Myunghee Mindy Jeon
| Year of publication: |
2008
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|---|---|
| Authors: | Jeong, Miyoung ; Jeon, Myunghee Mindy |
| Published in: |
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. - Binghamton, NY : Haworth Press, ISSN 1050-7051, ZDB-ID 1344118-8. - Vol. 17.2008, 1/2, p. 121-138
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| Subject: | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | New York |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766548