Customer's perceived benefits of interacting in a virtual brand community in China
Year of publication: |
2013
|
---|---|
Authors: | Wang, Yonggui ; Chan, S Fiona ; Yang, Zhilin |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 1, p. 49-66
|
Subject: | virtual brand community in China | customer interactions | perceived benefits | brand identity | brand loyalty | China | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
-
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo, (2022)
-
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões, (2018)
-
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif, (2021)
- More ...
-
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui, (2013)
-
Wang, Yonggui, (2013)
-
Technology investment under flexible capacity strategy with demand uncertainty
Yang, Liu, (2014)
- More ...