Customer's perceived benefits of interacting in a virtual brand community in China
Yonggui Wang; S Fiona Chan; Zhilin Yang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Yonggui ; Chan, S Fiona ; Yang, Zhilin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 1, p. 49-66
|
| Subject: | virtual brand community in China | customer interactions | perceived benefits | brand identity | brand loyalty | China | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markentreue | Brand loyalty | Markenartikel | Brand | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009766323