Customer satisfaction, advertising competition, and platform performance
Chaolin Yang, Liang Guo, Sean X. Zhou
| Year of publication: |
2022
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|---|---|
| Authors: | Yang, Chaolin ; Guo, Liang ; Zhou, Sean Xiang |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 4, p. 1576-1594
|
| Subject: | advertising competition | customer satisfaction | loyal and switcher | market structure | platform | Kundenzufriedenheit | Customer satisfaction | Werbung | Advertising | Marktstruktur | Market structure | Wettbewerb | Competition | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013273802