Customer satisfaction and quality management
Joint session ESOMAR/AMA
| Year of publication: |
1991
|
|---|---|
| Institutions: | Marketing Research Congress <44, 1991, Luxembourg> (contributor) ; European Society for Opinion and Marketing Research (contributor) |
| Published in: |
Marketing in the new Europe : 44. ESOMAR Marketing Research Congress, Luxembourg 1991 ; [2] : Special sessions
|
| Publisher: |
Amsterdam |
| Subject: | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Extent: | IX, 124 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000112418