Customer satisfaction and recommendation behaviour : the case of MTN in Iran
Masoud Karami; Somaye Maleki; Keyvan Tajeddini; Maryam Hejazinia and Shiva Rasoulian
| Year of publication: |
2014
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|---|---|
| Authors: | Karami, Masoud ; Maleki, Somaye ; Tajeddini, Keyvan ; Hejazinia, Maryam ; Rasoulian, Shiva |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 1.2014, 3, p. 276-297
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| Subject: | consumer satisfaction | recommendation behaviour | mobile network subscribers | MTN-Irancell | Hamrah-e-Avval | MCI | perceived value | interactivity | ease of use | Iran | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395067