Customer Satisfaction and Stock Prices: High Returns, Low Risk
| Year of publication: |
2006
|
|---|---|
| Authors: | Fornell, Claes ; Mithas, Sunil ; Morgeson, Forrest V. ; Krishnan, M.S. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 1, p. 3-14
|