Customer satisfaction : dilemma of comparing multiple scale scores
Neeraj Yadav, Ravi Shankar and Surya Prakash Singh
| Year of publication: |
2023
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|---|---|
| Authors: | Yadav, Neeraj ; Shankar, Ravi ; Singh, Surya Prakash |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 34.2023, 1, p. 32-56
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| Subject: | consumer scorecard | CSI | customer satisfaction scales | feedback rating and scores | Likert scale comparison | quality rating | satisfaction index | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2022.2028547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550039