Customer satisfaction in industrial markets : dimensional and multiple role issues
Homburg, Ch. ; Rudolph, B.
| Year of publication: |
1997
|
|---|---|
| Authors: | Homburg, Christian ; Rudolph, Bettina |
| Publisher: |
Mannheim : IMU |
| Subject: | Business-to-Business-Marketing | Verbraucherzufriedenheit |
| Extent: | 39 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-89333-169-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004802051