Customer satisfaction with loyalty card programs in the Austrian clothing retail sector : an empirical study of performance attributes using Kano's theory
Eva Walter, Claudia Steyrer and Stefan Wiesel
| Year of publication: |
2010
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|---|---|
| Authors: | Walter, Eva ; Steyrer, Claudia ; Wiesel, Stefan |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 24.2010, 1, p. 71-95
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009924846