Customer satisfaction of online apparel businesses in Malaysia : point-purchase and post-purchase comparison
Noorshella Binti Che Nawi and Abdullah Al-Mamun
| Year of publication: |
2017
|
|---|---|
| Authors: | Che Nawi, Noorshella ; Al Mamun, Abdullah |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 3, p. 386-405
|
| Subject: | E-commerce | customer satisfaction | behavioural intention | attitude | Kundenzufriedenheit | Customer satisfaction | Malaysia | Electronic Commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bekleidung | Clothing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713727