Customer satisfaction should not be the only goal
Year of publication: |
2004
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Authors: | Bennett, Rebekah ; Rundle-Thiele, Sharyn |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 18.2004, 6-7, p. 514-523
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