Customer satisfaction should not be the only goal
| Year of publication: |
2004
|
|---|---|
| Authors: | Bennett, Rebekah ; Rundle-Thiele, Sharyn |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 18.2004, 6-7, p. 514-523
|