Customer segmentation in e-commerce : applications to the cashback business model
María Teresa Ballestar, Pilar Grau-Carles, Jorge Sainz
| Year of publication: |
July 2018
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|---|---|
| Authors: | Ballestar, Maria Teresa ; Grau Carles, Pilar ; Sainz, Jorge |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 407-414
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| Subject: | Cashback | Social network | E-commerce | Customer behavior | Loyalty | Affiliate marketing | Electronic Commerce | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Zielgruppe | Target group | Marketingkooperation | Marketing cooperation | Marktsegmentierung | Market segmentation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.11.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869853